English is a tool - an enabling tool - AND the medium of the communication
Example: In order to be able to design a website the engineer needs to know how to use html code. That code uses English as the delivery tool. The engineer needs to be a proficient user of that tool - they need to be able to use the English language in order to talk about html code and learn more about it to further develop their expertise. It is not enough to say 'I know html code' in other words to be a good programmer.
Two-in-one delivery
We can offer tailored training, support and coaching programmes that deliver on this basis – that can enhance and further develop the employees' use of whatever 'tool' is used (e.g. recruitment, negotiation skills, finance, marketing and sales, customer service, electronics, etc.) at work and combine that with improving the medium of communication when that 'tool' is used.
(Further) develop the employees' skills in using whatever 'tool' through the medium of English.
Macro- and Micro-Training
This depends on the depth and breadth of learning the client considers necessary.
Macro-strategic (Fluency/oral communication oriented)
Presentations, meetings and discussions, negotiations, etc. (oral/ aural communication – speaking/ listening, social/ cultural norms)
Summarizing emails, journal articles, documents and reports, etc. (reading to writing identifying key information/the message)
Applying the skill(s)/ using the 'tool' - describing the process, explaining the facts/ data, writing the report, email, document, plan, proposal, etc.
Micro-strategic (Accuracy oriented/oral and/or written communication oriented)
Focus on the language required to apply the skill:
Vocabulary (technical and non-technical, register and formality, general to specific/ detailed (e.g. “the meeting was useful” vs “the meeting was of great benefit”, “prices rose” vs “prices accelerated sharply”)
Grammatical structure (simple to complex, within particular genres (technical/ non-technical, spoken vs written, presentation vs journal article, etc.)
Functional (e.g. offering advice, expressing an opinion, justifying something, persuading, questioning, complaining, explaining, etc.)
Pronunciation and intonation (it sounds like a question, exhibiting confidence, imparting information vs describing information, processes, engaging the audience, etc.)
Programme Design Process
i. Background and Needs Analysis
a. Work processes & procedures (types of communication and methods of communication)
b. The frequency and importance of above
c. Language proficiency (in general – social skills and general comprehension + in particular - work-related/ specific)
Methods: via questionnaires, face-to-face interviews with employees, workplace visits – observing and monitoring actual work routines and communication.
ii. 'Text' Data (for macro- and micro- skills and language analysis in order to design programme content and focus)
a. Real samples of company documents, professional association journals, etc.
b. (If possible) real samples of communication (incl. Emails, etc., video conferences, recorded presentations e.g. professional conferences, etc.)
iii. Desired Outcomes
a. Employers' expectations
b. Short, medium, long-term
c. General and/or specific
d. Limited to a skill or process/ procedure (e.g. writing emails only, conducting B2B negotiations, etc.)
iv. Design and write the programme (Tailor –Made)
Present to the employer for review, revisions and approval
v. Delivery of the Programme
vi. Qualitative Feedback and Review of the Programme Delivery
For further information on how we can help your English language needs please contact Lily Zalina at or +603 2770 9199.